The environment of the B2B sectors is increasingly complex and dynamic. B2B marketing is specific to its context and its clients. This training in B2B marketing can help participants to adapt its marketing to specific markets and constraints in B2B industry. 

This course will help participants to:
1. Position marketing actions in the company
2. Acquire marketing methods and tools specific to B2B industry 1. Specificities of Industrial marketing 
* B2B clients: decision system, amount involved, purchasing criteria, and industry value chain
* The axes of differentiation in industry and B2B services
* The marketing approach applied to industry and B2B services

2. Analysis of B2B and B2C markets  
* The five sources of potential competition in B2B market
* Major changes in the environment
* The marketing monitoring: identifying the best sources of information

3. marketing strategies
* From analysis to strategy: SWOT
* Segmentation of industrial market and B2B services
* Choice of higher value markets: IAC method
* The strategic analysis models focused on B2B

4. Offers in markets operaitons
* The B2B marketing mix
* The concept of aggregate supply and related services.
* B2B profitability ratios

5. Innovation of sales & marketing 
* From the sale of goods in right to use: a new type of consumption
* Customer experience: a new field of differentiation
* The sources of innovation in the life cycle 

6. From marketing plan to business action plan 
* Milestones, process and tools 

【主要背景】
品牌營銷、企業管理實戰顧問、高級講師、培訓專家
京麓書院特聘高級講師
天津《每日新報》中軒職場欄目特邀客座嘉賓
淘課網合作高級講師
天津前程投資管理咨詢、天津格致管理咨詢公司特聘講師
【職業經歷】
亞洲資源新加坡投資中國夏宮酒業公司中國區市場總監
英國COLART集團中國區銷售總監（英國倫敦本部Sales & Marketing總裁級別培訓）
北大縱橫管理咨詢公司原第六事業部高級品牌及營銷顧問
天津前程投資管理咨詢公司顧問總經理、首席講師
【主講課程】
《PME職業管理英語 企業定制化課程》
《大客戶營銷》
《打造狼性的銷售團隊》
《品牌管理 定制化課程》
《創造杰出績效的教導》
《提升團隊業績及凝聚力》